Our Welsh lamb and beef’s distinctive quality has been recognised by the European Union (EU) due to unique regional characteristics, and has been awarded the coveted status of PGI.
PGI designation was developed by the EC to encourage diverse agricultural production, protect product names from misuse and imitations, and also help you by giving out information concerning the specific character of the products.
PGI establishes a link between the quality, traditions, and environment of an area. In the case of Welsh lamb and beef, this means you can rest assured that only sheep and cattle born and reared in Wales – which are fully traceable and have been slaughtered and processed in approved abattoirs – can be sold as Welsh.
With inspections at every stage of the supply chain, our Welsh lamb and beef’s quality standards, food safety, and traceability are first-class and produce some of the best and tastiest lamb and beef money can buy.